Sharp Air Purifier Review - 5 Key Factors Model
4th December 2009 by Bronchitis No CommentsLaunching our debut Air Purifier Review - 5-Key Factors Model, we begin with the Sharp Air Purifier Review.
Our earlier post dealt at great depth about the Scientific Peer Review that is missing in the ionic air purifier market. Correspondingly, we have broadened our model to include Scientific Peer Review as a fifth key factor. This is notwithstanding that it will draw a blank. We would be thrilled if the empty space will set off a budding scientist to produce the first independent scientific peer review for an ionic air purifier technology. If I want to be noticed, being the first with a scientific peer review in a multi-million industry seems a clear choice.It would be no surprise if every marketer of an ionic air purifier will then quote me!
Our Sharp Air Purifier Review of several articles will include all aspects of the Air Purifier Review - 5-Key Factors Model i.e.:
(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.
Soon to be 100 years old, Sharp is a Japanese company with a solid track record. In business, that’s very telling, which is why we picked Sharp for our first review. The first article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation as well as including a concise overview of their unique ionic air purification technology.
Apart from impressive history, what caught our attention was the fact that Sharp seems genuine in being transparent with information. Not total transparency, but enough to outshine others.
Sharp Air Purifier Review – Unusual Insight of Marketing Strategy
Amazing transparency at a level seldom seen before, the marketing strategy for Plasmacluster Ion Technology is revealed! Sharp detailed its phased marketing approach on 16 January 2009 as follows:
(a) Phase I
Intensive efforts on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, washers/dryers, cyclonic vacuum cleaners, refrigerators and LED lightings.
(b) Phase II
Focus on “academic marketing”, an approach that obtains scientific evidence of the efficacy of a certain technology through collaborative research with leading academic institutes and developing consumer products based on this proof. Together with 14 academic research bodies around the globe, Sharp worked to instill confidence in its Plasmacluster Ion technology by proving its efficacy against 28 harmful pathogens and substances, inclusive of airborne bacteria and viruses, molds allergens and odors.
(c) Phase III
In its next major move, Sharp is demonstrating the effectiveness of the technology in real-life environments. On 16 January 2009, Sharp announced that it was currently working with 24 different companies to incorporate Plasmacluster Ion technology into their products.
These include commercial air conditioning and heating duct systems for hotels and hospitals, whole house air conditioning system, air sanitizers, car air conditioners, electric bathroom heater/ventilator/dryer, elevators, toilets, gas fan heater, mist sauna, railcar air conditioners, smoke control systems, etc.
Our Sharp Air Purifier Review comprise several articles, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully crafted into an art and also a peek into their future. The definition of academic marketing is in our Ezine article, accessible via the widget on our blog.
No announcements have been made but it seems fairly obvious that Sharp intends to monopolize the ionic air purifier industry. Their heavy investment in the ever-improving futuristic technology and their determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.
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